Running a small business isn’t easy. It’s one of the hardest things you can do. According to a research paper written by Adeniran and Johnston in 2011, 70% – 80% of small businesses fail in South Africa…
Why? Small businesses, given the nature of their size, face a unique set of challenges. We have to be everything, from the chef to the waiter and sometimes even the bouncer standing outside in the cold. One of the biggest challenges small businesses face is getting it all under control whilst on a tight and small budget.
That’s why we wrote this article. To give you a positive spin on what you can do to avoid becoming part of the statistics. We bring you 5 practical tips on how to grow your small business using a small budget.
1. The simpler the better
A simple website portrays what your business is about in one page. In the age of mass content, you want to communicate your business simplistically and interestingly so that people get a clear understanding of what you do in a matter of seconds. Make sure that you provide informative and factual information that is easy to follow and to make sense of.
Avoid fluffing and get to the juicy content. Often when you ramble on about what you do, customers may get confused and leave.
Design your site with a visual and graphical appeal. Stick to a certain colour palate to avoid unnecessary excessive colour. Keep your design clean and make good use of negative space, nothing drives website visitors away, more than a claustrophobic site packed with content. Simplicity is the best.
2. Target market
When you have a defined targeted market, it makes it easier to connect with them, leading to a greater chance of referral business in the long-run. Focusing on a niche also helps you build an authoritarian presence in your space, where people will seek you out for advice.
Knowing your target market will help you create ads that are more niched and save you a lot of money. Instead of showing ads to everyone, you can reach your customers with ease.
If you are unsure about who your target market is, go over to Google analytics. There you can analyze your website and get an idea of who is mainly visiting your site. Another way to understand your target market is to look at your competitors and who they are marketing towards.
3. Social media
Social media is free for most platforms and can give you access to potential clients at the tips of your fingers. But to get clients, you need to be active.
Here are some tips:
Create a Facebook group for your business niche. Here people can post good content about your niche, help others that are struggling and create a good community. The next step would be to contact the people in the group about how you can help them as a business. This will build your client base and target your market more accordingly.
Provide content frequently that your audience will want to read. Content must be informative and meaningful that adds value to your brand.
Imagery matters. People do not have time to scroll through thousands of posts a day and read content that adds no value to their lives. Majority of people are lazy and don’t like to read. Creating videos communicate content much faster and can increase traffic to your site exponentially. Make sure your videos are not too long to prevent bounce clicks.
Network with businesses like you. Even the smallest of businesses can network together. By joining forces, you can expand your reach for your target market and benefit one another. By networking, you have a common niche or logical connection and a joint venture can grow your business further.
4. Make it easy for people to contact you
An easy way for customers to get in contact with you is to have a contact page on your website. Having contact information easily accessible enables customers to get ahold of you quickly.
Most people do their research on their phones these days. People are constantly scrolling through their phones every day looking at content. You have to be on a mobile-friendly platform to compete as this is where the majority of your business comes from.
5. Client testimonials
You must have client testimonials to show your previous work to potential customers. People want evidence of work that you have done in the past to build your trust and understand what you may be able to do for them.
Client testimonials are a visual representation of your work. It shows your pride, effort and engagement in the project.
This is also a good way to show the amount of effort you put in for your clients and that you care to show it.
At ProblemSlvd we want to help you grow your small business’ presence online and we have the tools to accompany this. For more information visit www.problemslvd.co.za for the packages we provide. We focus on understanding your business and helping you build something that meets your target audience optimally.